The problem? The growth of the collective intelligence site so far largely has been fueled by early adopters and enthusiasts, according to Rasmussen. About all those who would have joined and shared their knowledge on the social networking site have already done so. If the intelligence agencies want to get further gains from the site, they need to incorporate it into their own formal decision making process, he contended. Until that happens, the social networking aspect of Intellipedia is "just a marginal revolution," he said.

Social software 1.0 was about tools - a wiki being such an example. Social software 2.0 is about solutions. That means deeper integration of social software in the real work that gets done everyday by employees. It doesn't necessarily need to be system integration - although that's a huge leg up. It needs to be part of the everyday work, likely replacing some other set of processes.

"Sharing knowledge" is not a specific, standalone activity of workers. Sharing knowledge while doing 'X' is more a part of everyday work. Need to find those 'Xs'.